A Complete Beginners Guide To Using TikTok For Business (2024)

TikTok is growing faster, and it still dominates in 2022.

So if you are still not there yet, we just have one single piece of advice for you: You should immediately start using TikTok for Business!

TikTok is now the best way to quickly increase your audience and promote your goods or services in an authentic and engaging way.

If you lack the financial resources to spend money on Facebook or Instagram ads, then using TikTok might be the key to skyrocketing your sales.

Read this article and learn how to get started with TikTok and take your business to the next level.

How To Get A TikTok Business Account

Let’s begin at this point: TikTok is a video-sharing app where people can shoot, edit, and share videos up to three minutes long.

From lip-syncing to dances to epic transformations to instructional videos, users upload and create their own videos.

Fun Fact: TikTok has reached 1 billion active users and that’s huge! With this high number, TikTok attracts more than just teenagers.

How to get started on TikTok for business? Let’s get it!

Create an account. You can do this by using your email address, your phone number, or a platform from a third party like Facebook.

Change your username. Tap the icon in the right-bottom corner. Therefore, you will click that before clicking Edit Profile.

Add a bio. Include a bio that describes your company’s identity well so people can comprehend it in seconds. Naturally, you should also include a link to your website. People will have a place to go if they want to purchase your goods or services in this manner.

Add a picture to your profile. Choose your company logo, the same as on other social media platforms, so people can recognize your brand.

You are almost set! Now you need to switch to a business account.

1. Click on the upper right corner of the Me Tab
2. Manage account to business account
3. Select an account type. Creator or Business

And there you have it! A business TikTok account. If you want to check how to get verified on TikTok, we have an article for you.

Why You Should Be Using Tiktok For Business

First of all, I would like to go a bit back to Instagram and see its beginnings. It was so easy to grow your account then. So we can consider TikTok a “second chance” to grow your business faster by dedicating time and energy there.

It is much easier to grow on TikTok right now, so I would encourage you to follow these steps because this opportunity might not last forever.

But why you should be using TikTok for business? Here are some benefits you can profit from.

Reach: Growing your following is easier than on any social media platform right now. You could have zero followers, but your videos may reach thousands of views. Trust me, because you don’t need followers to see your content on TikTok.

Engagement: TikTok is the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way.

Product Promotion: Reaching a larger audience can be accomplished at a lower cost by utilizing Promote. You have control over how much you spend over a set number of dates.

Opportunity: With its 1 billion users, it is simply known that TikTok has a lot of opportunities to profit from if you use the right strategies. We will go into more in detail below.

Learn more on how to go viral on TikTok

The Beginners Guide To Using Tiktok For Business

Now that your profile is up and running, it’s time to learn how people consume content. As a result, the app has two main feeds.

• The “page feed for you”: is where the algorithm will present a stream of videos it believes you will enjoy. Similar to Instagram’s explore page.
• The following feed: Videos from people you choose to follow will appear in the following feed, you just have to swipe left, and you’ll find it.

Now you are ready to create and enjoy your views! But before that, we wanted to give you an overview of the best strategies to use for your business on TikTok.

Set A Realistic Goal

While trends on TikTok can be entertaining for a brief period of time, viewers will eventually become bored at some point. There are so many times you can watch the same video done by different people.

So what this means for you as a creator is you will need to provide value. People are coming to the platform either want to be entertained, inspired, or informed.

So, maybe it is a good strategy to ask yourself, in the end, what did the viewer gain? Did they laugh? Did they learn a new skill?

Design A Strategy

Strategy number one: tell your story.

For example, start your video with a problem, give clear steps about your journey, and then end it with a solution and you will gain some loyal followers that are emotionally invested in your brand’s backstory.

Second, use hashtags. Hashtags help your videos appear in the app’s “For You Page” section. Utilize popular hashtags on TikTok. They can be found on the Discover tab, which lists the most popular and frequently used hashtags on the platform.

Know Your Target

So you might be asking yourself, how am I going to find the type of content that works for me? If you have no preexisting audience, then you will have to experiment until you find the type of content that really hits.

But once you find that winning type of content, you’re going to keep creating content exactly like that, with different variations. So you might want to post the same video with a different sound, reaching a completely different audience.

Identify Trends In Your Niche

To grow on TikTok, it’s important to stay in your niche, but it’s also important to reach an audience that likes your brand.

Therefore, even though you might gain additional followers if you post content that is perhaps a little bit off-brand for you, are those followers really valuable if they are not the right audience?

So biggest takeaway is to find that niche, stick to it, and be successful.

Post Consistently

Consistency is the key! And to do that you might need a calendar so you can be ahead with your content. Also, there are best times to post on TikTok, and this article may help you.

TikTok video scheduling is as simple as following a few simple steps. Simply ensure that you go to Publer’s Create page once you have prepared the video.

Hack The Algorithm

You will be amazed at how actually the Tiktok algorithm works. Which makes it a great platform for brand awareness and finding new customers.

The TikTok algorithm is constantly evolving, but you’ve gotta start somewhere. One of the strategies to Hack the algorithm is the hashtags that we already talked about above. Also, reasons that might influence your TikTok’s algorithm are:

• Your location
• User interactions
• Using trending hashtags, sounds, and trends

Check Out Advertising Options on Tiktok

Take advantage of ads by including them in your TikTok overall strategy. There are 4 ad formats:

• In-Feed ads
• TopView ads
• Branded hashtag challenge
• Branded effects

Be Familiar With Tiktok Analytics

Now that you have already switched to TikTok for Business, you have a better overview of your analytics. TikTok Analytics can show you some really interesting metrics that can help you decide what to do next. Do not forget to have a look at:

• Video Views
• Profile Views
• Likes
• Comments
• Shares

Cross-Promote Your Content

You can connect TikTok to your other social media accounts. TikTok is going to be the ideal gateway for you if you also want to expand on Instagram or YouTube.

So, you can distribute your content across multiple platforms. Yes, it is simple in theory, but it is essential to keep in mind that each social network is unique and it is absolutely necessary to adapt your posts to each platform.

Share UGC

You should also consider sharing user-generated content. Producing both original content and UGC, you can optimize TikTok for business by showcasing a variety of engaging content makers.

This is especially popular in B2C industries because it is simple to acquire and share content that is relevant to the brand. For example, you can collaborate with influencers to kickstart a new trend.

Keep An Eye On The Competition

One billion users mean a lot of competition; sometimes, content can be repetitive, and you don’t want that to happen.

Make sure you get Publer because you will easily create, curate, and automate all upcoming TikTok posts using relevant formatting tools, getting hashtag suggestions and you will always be one step ahead of the competition.

Key Takeaways

Switching to TikTok for Business is a simple process and could be your next strategy to consider, as it can help you have a better reach on TikTok.

• TikTok for Business allows you a better showcase of analytics.
• You can have great video engagement on TikTok even if you do not have many followers.
• Post consistently and schedule posts by using Publer.

Now it’s your time to create viral videos and start growing on TikTok.

Tell us how you like this article. Are you ready to start your TikTok business account?