Taylor Swift has been open about her belief in the power of the number 13.
And in keeping with that motto and her strategic marketing abilities when it comes to her career as a pop superstar, the Enchanted singer, 34, made a point to reference the 13 day mark until the release of her new studio album.
The Tortured Poets Department, her 11th album of her illustrious career, is slated to drop at midnight on April 19.
In a nod to the past, Swift had a video posted to her Instagram Stories showing an old-school typewriter that begins to slowly write out the message, all while reminding fans to pre-order the album.
'13 days untilTHE TORTURED POETS DEPARTMENT,' it reads by the time the message is finished, which ends with someone hitting the 'return' key and scrolling up one line.
Taylor Swift showed her belief in the power of number 13 again when she took to her Instagram Stories to remind fans there are '13 days until THE TORTURED POETS DEPARTMENT'
Swift, 34, first announced she had been working on her 11th studio album for two years during her acceptance speech at the 2024 Grammy Awards ceremony on February 4
The 14-time Grammy winner has appeared to be obsessed with '13' being a lucky number since she was young girl.
It turns out she's been transfixed with it after realizing she was born on December 13 and that she turned 13 on a Friday the 13th, according to People.
Ultimately, she had her first number one country hit song with an intro that was 13 seconds long.
Swift's promotional push for the new album got a boost this week when SiriusXM revealed the launch of a channel dedicated solely to the singer-songwriter that's fittingly named Channel 13 (Taylor's Version), which is a reference to bothher favorite number and her recent rereleases.
It turns out representatives at Sirius XM made sure to add in a number 13 connection by launching the channel 13 days before her album drop.
'The 13th day of the channel, Friday, April 19, coincides with the release of Taylor Swift's new album The Tortured Poets Department,' SiriusXM announced in a press release. 'Channel 13 (Taylor's Version) will be playing the full album beginning to end continuously throughout the weekend.'
Swift has been in promo mode for her upcoming release ever since she first made the announcement about the existence of The Tortured Poets Department during her acceptance speech at the 2024 Grammy Awards ceremony on February 4.
'So I want to say thank you to the fans by telling you a secret that I've been keeping from you for the last two years, which is that my brand new album comes out on April 19,' she said on stage after thanking the Recording Academy. 'It's called The Tortured Poets Department. I'm gonna go and post the cover right now backstage. Thank you. I love you.'
The video begins with a simple shot of an old-school typewriter
Swift decided to share the message about her 11th studio album by using a typewriter
The message read in full: '13 days until THE TORTURED POETS DEPARTMENT'
The pop superstar has been in promo mode for The Tortured Poets Department since she made the announcement of its existence while giving her acceptance speech at the 2024 Grammy Awards ceremony in Los Angeles on February 4; she is seen at the 66th Grammys
Team Swift has been dropping teasers for the album by using some of the lyrics used in songs, including 'All's fair in love and poetry'
Swift has even gone as far as to adopt the persona of being 'The Chairman of The Tortured Poets Department'
Swift is also sharing special edition versions of the new album, which includes The Manuscript
Along with The Manuscript, versions of the new album also includeThe Albatross Edition, as well asThe Bolter Edition andThe Black Dog Edition
Since the Grammys, Team Swift have been sharing various nuggets of information and teasers regarding her batch of new songs on her social media platforms.
Fans have since learned that thelyrics on The Tortured Poets Department will explore five stages of heartbreak: denial, anger, bargaining, depression and acceptance.
On Friday, Swift shared five playlists with Apple Music — one for each of those stages, with each playlist containing songs from her past albums.
The playlists are titled I Love You, It's Ruining My Life Songs, You Don't Get To Tell Me About Sad Songs, Am I Allowed To Cry? Songs, Old Habits Die Screaming Songs and I Can Do It With A Broken Heart Songs.
The Tortured Poets Department will be released at midnight on April 19.
FAQs
Taylor Swift believes in the power of the number 13 — so like clockwork, she marked 13 days before the April 19 midnight release of The Tortured Poets Department by reminding Swifties to preorder the album. The 14-time Grammy winner gravitated toward “13” as a lucky number early in life as she was born on Dec.
What is the rule of 13 for Taylor Swift? ›
My first No. 1 song had a 13-second intro,” Swift told Jay Leno back in 2009. “Every time I've won an award I've been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. Basically, whenever a 13 comes up in my life, it's a good thing.”
What album release strategy does Taylor Swift use? ›
Strategic Teasing And Anticipation
Prior to an album drop, Swift tantalizes fans with hints and previews. Similarly, leaders can generate interest in their products by strategically releasing information to build anticipation. Swift excels at creating anticipation through countdowns, teasers, and exclusive previews.
What are Taylor Swift's favorite things? ›
She loves baking and cooking. Sometimes she opens her cookbook to a random page and tries to master making whatever is on it, or she creates something of her own. She loves visiting antique stores and collecting antiques. She watches TV frequently with her cats, Meredith Grey, Benjamin Button and Olivia Benson.
What is Taylor Swift's favorite number? ›
Around that time, she spoke to MTV and explained why 13 is her favorite number by listing all the times 13 popped up in her life. "The significance of the number 13 on my hand ... I paint this on my hand before every show because 13 is my lucky number; for a lot of reasons," she said. "It's really weird.”
What did Taylor Swift do at age 11? ›
She sang “The Star-Spangled Banner” at a Philadelphia 76ers basketball game at age 11 and began writing her own songs and learning guitar at 12. Her early music idols included Shania Twain and The Chicks. To pursue her music career, Swift often visited Nashville, Tennessee, the country music capital.
What album does Taylor Swift ignore? ›
Taylor Swift's debut album doesn't contribute much to her overall streams. While there's no definitive answer as to why Swift ignores her debut album on The Eras Tour, one of the most notable factors setting it apart is the lack of streams.
Who is Taylor Swift's brother? ›
Austin Kingsley Swift (born March 11, 1992) is an American producer, businessman, and actor who has appeared in films such as Live by Night and I.T.
What album does Taylor Swift not own? ›
Taylor Swift began owning her albums after she left her first record label, Big Machine Records. She released her first six albums — Taylor Swift, Fearless, Speak Now, Red, 1989, and reputation — with the company, meaning Swift didn't own any of the aforementioned album's original recordings.
Who is Taylor Swift's BFF? ›
Sydney Ness, Taylor Swift, Ashley Avignone, Selena Gomez, Este, Danielle and Alana Haim at Taylor's Independence Day party in 2023. Since the two became friends, Avignone has remained in Swift's close inner circle, spending time with the pop star's other pals like Lively and Gigi Hadid.
Taylor hasn't shared much about her diet in years. However, she told WebMD in 2010 that she tries to keep it "lighter," but doesn't deprive herself. “During the week, I try to eat healthily, so that means salads, yoghurt, and sandwiches,” she said. "I'm never cutting out what I love.
What is Taylor Swifts Favourite color? ›
Taylor Swift's favorite color is reportedly white. She has mentioned her preference for white in interviews and incorporated it into her music, fashion, and personal style. However, it's worth noting that personal preferences can change over time, and celebrity preferences may not always be consistent.
What's Taylor Swift's favorite candy? ›
We've heard that Squashies are Taylor Swift's favorite candy, so of course these chewy delights from the UK are our favorite candy too! Now at the shop! Our address: 7833 Woodmont Ave., Bethesda, MD 20814.
Does Taylor Swift like ice cream? ›
For longtime fans, this isn't a surprise: She told WebMD in 2010 that her comfort foods are a burger and fries, ice cream, and homemade cookies.
What is the Taylor Swift 13 thing? ›
Taylor has said that whenever she has won an award, she has been seated in row 13 or row M, which is the thirteenth letter. When she 'Tay-lurks', she goes to a fan's livestream and comments 13 emojis. She says that if she sees a 13, it'll bring her luck, but if she sees no number 13 that day, she'll lose.
Does Taylor Swift have a 13 tattooed on her hand? ›
You see, 13 is her lucky number (and she was also born on the 13th) but apparently it's not symbolic enough to get it inked permanently. It turns out the 13 on her hand has always been washable, though it's reappeared time and time again.
What does 13 mean? ›
In ancient cultures, the number 13 represented femininity, because it corresponded to the number of lunar (menstrual) cycles in a year (13 × 28 = 364 days). The theory is that, as the solar calendar triumphed over the lunar, the number thirteen became anathema. Hammurabi's code.
What are the bag rules for Taylor Swift? ›
THE FOLLOWING ITEMS WILL NOT BE PERMITTED (INCLUDING BUT NOT LIMITED TO): Clear Bag Policy: Purses larger than a clutch bag, coolers, briefcases, backpacks, book bags, diaper bags, fanny packs, cinch bags, grocery and paper bags, duffle bags, computer bags or luggage of any kind.
